The great Burger Wars have been going on for decades, with two camps firmly at opposite ends of one another. One camp firmly sticks to the hamburger monarchy of old and rules by the crown. The other — represented by either a middle-aged man who steals hamburgers and blatantly lies to his spouse about going to the Party Store, or an equally creepy middle-aged man parading around in a disturbing clown outfit — is represented by golden arches of hope greasy food.
It has been a long and bitter war, one that hasn’t been matched since the infamous Cola Wars of the late 1980s.
And now it appears that Burger King has tried to bury the hatchet with McDonald’s by extending an Olive Branch in the form of a truly terrible idea: A burger that — other than a company attempting to play God — contains the best of both franchises’ signature sandwiches, the Whopper and the Big Mac. The abomination they offered would be called The McWhopper.
In all honesty, the intent seems pretty good, raising awareness for Peace Day. Who doesn’t like peace? Well, it seems the company that promotes a wanton disregard for the lunch-time hour by embracing a public menace whose sole objective is stealing your food, that’s who. McDonald’s turned down the proposition in a kind of backhanded way.
Like most professional organizations, McDonald’s took to Facebook to decline this truce — opting to prolong the war with vague counter offers.
Dear Burger King,
Inspiration for a good cause… great idea. We love the intention but think our two brands could do something bigger to make a difference. We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort? And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war. We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time.
Yeah, McDonald’s went there. Only time will tell how this will all work out.
The JOE-DOWN 