Oct. 21, 2015 is the date in cinematic history when Marty McFly, Doc Brown and Jennifer Parker visit a crazed, dystopian future where dehydrated pizzas are the norm and Flea from the Red Hot Chili Peppers mocks people into illegal business proposals simply by calling them “chicken.” It was a nightmarish scenario not even George Orwell could have foreseen.
And to commemorate the upcoming 30th anniversary of “Back To The Future,” there is an influx of companies putting out merchandise that was predicted by the second film’s vision of 2015. Beyond Lexus’ insane Hoverboard, Pepsi will release a limited edition version of the soda Marty drinks in the hellish future he visits, Pepsi Perfect.
According to USA Today: “Fans have always been a little crazy about it,” says Lou Arbetter, PepsiCo’s senior director of marketing, about the scene in the film where a Pepsi Perfect is delivered to Michael J. Fox’s character through a futuristic pneumatic tube, “and so we wanted to take advantage of the fact that Marty traveled to the future, to this month, and wanted to actually come out with the product.”
It will be a collectible — only 6,500 of them will be produced — and it will only set back consumers $20.15 for a bottle.
Universal Studios, for its part, also joined the nostalgia action of this franchise by releasing a mock trailer of “Jaws 19,” the film featured in the series’ second installment that featured a promotional 3D shark biting at McFly.
Not to be outdone, Nike has been working on a replica of the shoes — featuring Power Laces — that Marty wears in the future. The Nike Air Mag is set to be available soon, though nobody really knows if the self-lacing shoes will be available in time for the Oct. 21 deadline.
Now all we need is a DeLorean that can travel through time, and pretty much a good chunk of what we saw in the film is pretty close to what we see today.
The JOE-DOWN 